Client Overview:
Industry: Handmade Jewelry
Client Type: New Etsy seller, limited SEO knowledge
Target Market: U.S., Canada, UK — Etsy shoppers looking for custom gifts
Project Summary:
A brand-new Etsy seller had amazing handmade jewelry but little to no traffic. We helped optimize their listings and shop using Etsy SEO best practices.
What We Did:
Researched high-traffic, low-competition keywords
Rewrote product titles, tags, and descriptions
Set up SEO-optimized shop sections and policies
Improved photo thumbnails and alt text
Advised on pricing psychology and shipping profiles
Results:
500+ monthly sales after 3 months
4x increase in visibility in Etsy search results
Multiple listings ranked on the first page
Description:
Etsy is a crowded marketplace, but the right SEO strategy can make your shop stand out—without paid ads.
This client came to us with beautiful products but little to no sales. We performed deep Etsy keyword research, reworked all listings for visibility, and trained the client to maintain long-term SEO health.
In just three months, the shop went from 0 to over 500 monthly sales, with several listings ranking in the top 5 spots for competitive keywords like “custom birthstone bracelet” and “personalized gift for her.”
Dive into this transformation and learn how Etsy SEO can turn a hobby shop into a thriving online business.