Client Overview:
Industry: Fashion & Accessories
Client Type: Small eCommerce business (Boutique clothing store)
Target Audience: Women aged 20–35, primarily in the U.S.
Project Summary:
The client approached us with an underperforming Meta Ads campaign. Their ROAS (Return on Ad Spend) was low, and their cost-per-result was too high. We audited their ad structure, creatives, and targeting—and then completely revamped the strategy.
What We Did:
Conducted full-funnel campaign restructuring (TOF, MOF, BOF)
Developed custom audience segments & lookalikes
Created compelling ad creatives (carousel + video)
A/B tested offers and CTAs
Optimized placements and budget distribution weekly
Results:
3.2x ROAS within the first 30 days
45% decrease in Cost Per Purchase
Scaled ad spend by 250% without reducing performance
In this case study, we share how we transformed a struggling Meta Ads campaign into a revenue-generating machine for a boutique fashion brand.
Our initial audit revealed wasted ad spend, poor audience targeting, and generic creatives. We implemented a full-funnel strategy, leveraging Meta’s AI-driven targeting combined with human-led creative optimization.
Within 30 days, the brand saw a 3.2x increase in return on ad spend, and conversion costs were nearly halved.
Whether you’re running an online store or scaling your digital presence, a well-executed Meta Ads strategy can deliver results. See the before-and-after in this full breakdown.